Morrisville Active Kids Strategic Plan

Active Kids Strategic Plan

Promotion & Education

Strategy: Create a communications/media brand or community campaign to support and promote active youth

A social marketing campaign or health promotion brand communicates a joint message of support across sectors from policy to programming. An effective brand allows for community partners to coordinate efforts toward a common vision and demonstrates collaborative support to potential funders, community members, and future partners.

Action Steps for Implementation

Task 1 

Task 3 

Conduct focus groups of youth, parents, and community-based youth organizations to develop a message that supports and promote physical activity among youth. Focus groups will provide qualitative information to shape messages and a brand that best resonate to the target population. Work with communication professionals and/or Town communications staff to establish a message. The team will develop a program that meets the needs of the community and develop a plan to promote messages in conjunction with community efforts.

Incorporate message/brand in all activities supporting and promoting active youth in Morrisville. Using a brand unifies activities and demonstrates joint efforts toward a common message.

Task 2 

Resources CDC’s Community Health Media Center, https://nccd.cdc.gov/chmc/Apps/overview.aspx

Potential Partners: 

Wake County Public Schools Parks, Recreation & Cultural Resources Department



Making Health Communications Programs Work, https://www.cancer.gov/publications/health-communication/pink-book.pdf

Planning Department

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Wong, et al (2004). VERB TM : a social marketing campaign to increase physical activity among youth. Preventing Chronic Disease , 1(3). https://www.cdc.gov/pcd/issues/2004/jul/pdf/04_0043.pdf

Public Information Officer Community Relations Liaison YMCA of Research Triangle United Way of the Greater Triangle

Local media

Evaluation Measures:  Message/brand market-tested and established

April 25, 2017

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