Morrisville Public Transportation Study

Needs Assessment

Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis Public transportation is competing in an aggressive market. Potential customers have numerous mobility choices, which range from personal automobiles to walking and biking, and also include app-based ride hailing services and car sharing services. To be competitive, public transportation must focus on providing service where it makes the most sense, leveraging strengths and addressing challenges. Based on a review of existing public transportation studies and the public transportation market assessment included in this document, the Town of Morrisville has the potential market to support public transportation service. The following Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis identifies the key benefits that will make the implementation of public transportation successful in Morrisville, as well as the challenges that exist with the development of public transportation service in Morrisville. The SWOT Analysis includes the following elements:  Strengths: Factors that support the development of public transportation and are controlled by the Town of Morrisville  Weaknesses: Factors that challenge the development of public transportation and are controlled by the Town of Morrisville  Opportunities: Factors that support the development of public transportation and are not controlled by the Town of Morrisville  Threats: Factors that challenge the development of public transportation and are not controlled by the Town of Morrisville Each of these elements plays a key role in determining whether or not public transportation can be successful in Morrisville and influences what service modes and management models of public transportation are most appropriate given the market demand and the strengths, weaknesses, opportunities, and threats.

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