Morrisville Public Transportation Study

Service & Financial Plan

Cultivate awareness: Awareness within the community, including how the service is managed and funded, provides a basis for understanding and builds support among stakeholders. Initiatives to achieve this strategy include:  Develop a brochure  Leave materials with stakeholder organizations  Meet with employers  Establish a travel training program Improve information: Make information easy to find, understand, and use reduces barriers and encourages ridership. This includes accessible information in print, on the web (desktop and smartphone), and in-person—at nodes and key locations such as Wake Tech, the library, the senior center, and government buildings. Initiatives to achieve this strategy include:  Develop a website  Develop a service area map  Develop a ride guide  Reach out to existing bus riders Develop identity: Build familiarity by projecting a clear and consistent visual identity. Make the service visible and recognizable as a public transit service for the entire community. Initiatives to achieve this strategy include:  Keep all branding and marketing consistent  Build compelling social media presence  Keep vehicles clean and branded  Keep nodes clean and branded

Marketing Initiatives Initiatives are the actions behind the strategies. The initiatives provided are examples of effective marketing strategies used by other transit providers for both new and existing transit services. This is not a comprehensive list of marketing initiatives, but rather a set of potential resources that Morrisville can adapt. As noted above, prior to the implementation of service, the Town should develop a comprehensive marketing plan.

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