Morrisville Town Center Plan - 2007

Appendix 11

Morrisville Cultural & Civic Area Trip Generation Study The purpose of this study is to project the potential number of vehicle trips which may be generated by the proposed Cultural and Civic Area once it becomes established. As this area is planned and designed as a compact, pedestrian-friendly mixed use area, this study takes into account the possible number of trips using other modes (school buses and vans, walking and bicycles), or vehicle trips that are linked, and reduces vehicle trip generation figures accordingly. The basic indication of this study is, depending on the development scenario used, the project area might generate between 1,717 vehicle trips (including 2 school buses) and 2,297 vehicle trips (including 10 school buses) per day. By contrast, a conventional suburban development pattern, which would not permit linked trips or support other modes, might generate between 1,910 and 2,610 vehicle trips per day. Study Area For trip generation purposes, the study are is bounded by the future E Street to the north, Church Street to the east, the Chamber of Commerce building to the south and Town Hall Drive to the west.

Development Scenarios At-a-glance

• Children’s theater – 425 seats • Park/playground – 4 acre park, including .25 acre playground + .25 acre developed area • Residential units

o E Street – 30 dwellings o Core Area – 45 dwellings o Scoggins – 25 dwellings • Commercial space – 25,000 square feet total, consisting of: o Food service/restaurants – 2,500 to 5,000 square feet o Retail – 5,000 to 10,000 square feet

o Professional offices/studios/services – 10,000 to 17,500 square feet

Overview . Although the Town Hall Drive corridor provides access to a number of subdivisions and is expected to carry even more traffic once connected with I-540 and Morrisville Parkway, the potential for commercial development dependent on drive-by traffic remains low. It is simply not competitive with nearby commercial developments in existence or in progress. The centerpiece of the cultural and civic area is a proposed children’s theater. This theater should serve as a catalyst for other development and is anticipated to be a critical destination and traffic generator. The theater as envisioned would be a regional destination needing good regional accessibility but not high visibility. The proposed location has access from major regional highways (I-40, I-540, NC 54, NC 55 and Davis Drive).

110 │ Town Center Plan

January 2007