Morrisville Active Kids Strategic Plan

Active Kids Strategic Plan

Active Transportation

Strategy: Promote transit use among teenage youth by educating them on the local system and incentivizing use.

Teenagers explore opportunities for independence and public transit allows teenagers with no access to a vehicle to get to destinations. Individuals who regularly use public transit often meet the CDC recommended amount of physical activity.

Action Steps for Implementation

Task 1 

Task 3 

Assess the potential for transit use among teenagers as transit services are added in Morrisville. This task will provide a baseline in which to evaluate teenage usage following promotional and programmatic interventions.

Develop modules and conduct workshops on how to use transit (possible in-class modules from Wake County Public Schools). Youth are often not trained in using public transportation. Promotional campaigns may incorporate the ease and basics of using transit—purchasing transit cards, reading maps, know where to go, etc. Then encourage schools to use public transit to take field trips.

Task 4 

Task 2 

Evaluate teenager transit usage. As part of any program, evaluation will help determine effectiveness in process and outcomes.

Develop promotional messages and/or maps to support transit use among teenagers and young adults. Promotional messages can target teenagers in the community. Message development should involve teenager engagement. Transit maps factoring teenager use may include destinations teenagers frequent— shopping centers, restaurants, movie theater, etc.

Resources National Center for Transit Research. Teenage Attitudes and Perceptions Regarding Transit Use. http://www.changelabsolutions.org/sites/default/files/ Building_Healthy_Streets_FINAL_20160630.pdf

Potential Partners: 

Wake County Public Schools

GoCary NCDOT

    

Los Angeles County Metropolitan Transportation Authority. Transit Safety Program. https://www.metro.net/about/transit-safety/safety-interactive/

Chamber of Commerce

CAMPO

Cain, Alasdair, (2006). Teenage mobility in the United States: issues and opportunities for promoting public transit. Transportation Research Record: Journal of the Transporta- tion Research Board , 1971, pp 140-148

Planning Department

Evaluation Measures: 

Promotional campaign for teenage transit use Number of students taught transit use curriculum Number of teenage transit users





April 25, 2017

20