Morrisville Public Transportation Study

Service & Financial Plan

Brochures and How-to Guides Brochures and how-to guides are great tools to increase service awareness and serve as service explainers. These materials should include how-to request a pickup and drop off, node locations, fare information, and/or wheelchair and ADA information. Materials should be distributed to Town buildings, libraries, retailers, hotels, and other organizations that would benefit from rider guide brochures. The Town should maintain a distribution list, with initial stakeholders serving as a beginning point The materials should include a system map, rider guide brochures, and node-inserts which provide information in a simple to read graphic. Materials should be clear, consistent, and accessible in a variety of formats, and use consistent brand standard colors and logos and similar language across all information materials. Additionally, information on how to transfer between GoTriangle and GoCary and locations of those transfer points should be provided in all printed materials. Travel Training provides in-person instructional sessions that explain how to use transit (see Figure 27). Many individuals do not use public transportation as a result of not understanding the system. The Town should provide in-person instructional sessions at businesses, libraries, and places of worship to teach potential customers about

the service and how to use it. Figure 27 | GRTC Travel Training

Source: http://ridegrtc.com/services/travel-training-program/

Website and Social Media The majority of potential customers will access information about transit service through websites and social media channels. Therefore, information on websites should be designed from the perspective of an existing or prospective transit rider who does not yet know about the service and needs basic information to get started. Using a standalone website with a dedicated URL, separate from the Town of Morrisville’s

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